The implications of this sale are significant, raising concerns over data privacy and the potential misuse of sensitive genetic information.

Here's how to delete your data as company shake-up leaves customers wondering what will happen to their DNA info.

You do have the option to request the deletion of your data. If you have a 23andMe account, simply log in and make the request. Once your data is deleted, you can then delete your account. Something that's not a bad idea: downloading your data first. You paid for it, might as well keep a copy!

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)

When you set up your 23andMe account, you’re given the option either to have your saliva sample securely destroyed or to have it stored for future testing. If you’ve previously opted to store your sample but now want to delete your 23andMe account, the company says, it will destroy the sample for you as part of the account deletion process.