The number of followers significantly impacts the influence of microinfluencers by determining their authority in online ...

TikTok drew on the Amazon playbook to launch its US e-commerce business, but now it's betting its future on staff with roots ...

TikTok remains the dominant social media platform in 2025, surpassing other platforms in terms of engagement. The app’s short ...

Brand marketing isn’t what it used to be– and that’s a good thing. Forget perfectly polished ad campaigns and product-focused ...

Over the past five years, TikTok has upended the traditional social model by introducing an entirely new content distribution ...

After entering wholesale retail with Sephora in 2023, Glossier is adding Gen Z favorite TikTok Shop to its multi-platform ...

The Labubu trend isn’t slowing down and neither should brands. PR teams need to approach this rising wave thoughtfully.

During the retailer’s full-year results today, Currys CEO said its marketing strategy, which has seen the brand take off on ...