For a limited time only, KFC has a “Free Bucket On Us” promotion. That means you can get a free bucket of fried chicken or an ...

Yum! Brands Inc. subsidiary KFC announced its "Kentucky Fried Comeback" campaign on Monday, launching a comprehensive brand ...

The "Kentucky Fried Comeback" aims to reassert KFC's position in the highly competitive fast food chicken market.

The fast-food chicken chain is kicking off what it calls a “Kentucky fried comeback” with the help of Matty Matheson and by ...

The usually grinning founder-turned-mascot has taken on a scowl to ensure the Yum Brands chain gets serious about winning ...

Facing competition from both established brands and upstarts like Dave’s Hot Chicken, the Yum Brands-owned chain is leaning ...

KFC has launched a “comeback era” campaign featuring a three-part strategy to regain customers after ranking 18th on Yelp’s list of top chicken sandwich chains. As part of the promotion, KFC is ...

KFC’s zany new marketing strategy may pander to a certain consumer group, but it is not a simple case of lip service. The company also got down to the, uh, meat of its business. Like all facets of the ...

If you’ve been craving fried chicken but haven’t turned to KFC lately, you’re not alone. Today, Kentucky Fried Chicken ...

You may have seen our advertising response to the KFC chicken shortage, but this paper is about much more than that. It's a story of how strategy mapped a whole year's response to a major brand crisis ...