As part of the extensive partnership, all NBA referees will wear the Emirates logo on their jersey. The branded jerseys will debut at the upcoming NBA All-Star Game on Feb. 18.

The NBA has struck a multiyear partnership deal with Emirates, one where the airline will become the title sponsor of the league's in-season tournament — which will have a new name — and have ...

Emirates said the partnership deal also includes the first-ever referee jersey patch partner of the NBA, starting with the 2024 NBA All-Star Game.

The NBA today unveiled the new logo for the Emirates NBA Cup and announced the game dates for the second annual in-season competition, which will tip off on Nov. 12 in team markets and culminate ...

From 1 November and until 17 December, to coincide with the Emirates NBA Cup, passengers across all cabins will experience on-board NBA offerings on flights to and from 14 points in the U.S. and ...

New NBA Logo for Emirates NBA Cup. The widely known name was the in-season tournament that turned into the Emirates NBA Cup after the league’s partnership with the airlines.

The second annual in-season competition, which will tip off on Tuesday, Nov. 12 in NBA team markets and culminate with T-Mobile Arena in Las Vegas hosting both the Semifinals on Saturday, Dec. 14 ...

The NBA has struck a multiyear partnership deal with Emirates, one where the airline will become the title sponsor of the league’s in-season tournament — which will have a new name — and ...

The NBA has struck a multiyear partnership deal with Emirates, one where the airline will become the title sponsor of the league’s in-season tournament — which will have a new name — and ...

NEW YORK — The NBA has struck a multiyear partnership deal with Emirates, one where the airline will become the title sponsor of the league’s in-season tournament — which will have a new ...