Starbucks new CEO Brian Niccol to cut back on discounts and coffee promotions
Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back inflation-weary customers.
Starbucks Is Returning to Its Roots in Premium Coffee Under Turnaround CEO
For decades, Starbucks avoided entering the realm of discounts and promotions. Howard Schultz, the coffee chain’s founder who most recently served as its CEO between 2008 and 2017, told analysts in 2016 that he didn’t want to rely on promotions and subsequently “discount or dilute the integrity of the brand.”
Starbucks CEO Brian Niccol is erasing one of his predecessor's more curious moves
The coffee shop giant is pulling back on the discounts it has been using to get customers in the door this year. Those
Starbucks scales back discounts as new CEO seeks turnaround
Starbucks has been pulling back recent promotions as it works to turn around the company under new leadership. Brian Niccol took over the helm in August.
Starbucks is scaling back discounts and promotions
The coffee chain is pulling promotional offers through its mobile app to get customers to pay full price for its coffees and teas.
Starbucks to cut back on app promotions
Coffee chain Starbucks will be making changes to its in-app promotions according to several reports. The Wall Street Journal was the first to report the reduction of discounts the cafe chain had been offering this year.
Don't expect as many Starbucks deals this year under its new CEO
Starbucks is reversing its recent push into frequent promos as new CEO Brian Niccol looks to re-establish the brand's upscale, premium vibe.
Starbucks moves to lessen discounts, promos: reports
If you are craving a holiday beverage or any item at Starbucks, you might have to pay full price in the future. Brian Niccol, a 1996 graduate from Miami University in Oxford and the new chairman and CEO of Starbucks,
Starbucks cutting back on promotional discounts this holiday season
Starbucks is cutting back on its promotional discounts to get its customers to pay full price. SpaceX catches rocket booster in dramatic landing North Korean Troops Deserting Ukraine Frontline Days Af
Starbucks’ Rally Has Fizzled. How Its New CEO Can Get It Rising Again.
Brian Niccol took over the coffee retailer in September, sending shares soaring. Now he needs to revive the excitement.
Starbucks Quietly Made a Big Change That You May Not Have Even Noticed. You’ll Either Love It or Hate It
New CEO Brian Niccol’s strategy is to reestablish Starbucks as a premium brand, and recent changes show it’s moving in that ...
Stressed-out Starbucks baristas rip ‘skeleton’ crew staffing as new CEO takes helm: report
The pressure is on for Starbucks’ new CEO to appease frustrated baristas and fix short-staffing issues across US locations.
The Starbucks App Is Changing For The Worse—And Customers Won't Be Pleased
The decision to scale back on deals comes through Starbucks' newly-appointed CEO Brian Niccol. According to CNN, Niccol is ...
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As fast food chains embrace value meals, Starbucks reportedly cutting promos
As many fast food chains extend value meals and promos, Starbucks is reportedly cutting back on deals to focus on selling ...
Starbucks: Big Unionization Problem
Starbucks faces significant labor risks due to increasing unionization, which could negatively impact margins and overall ...
Starbucks REVERSES plan to tackle major gripe - and customers are furious
The aim is to reposition Starbucks as a premium brand after a turbulent few months, as well as taking some of the pressure ...
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Starbucks Offers Higher Prices With Poor Service
Starbucks says it will be eliminating some promotions and discounts. Will that make customers and investors happy?