The Microsoft exec was hiding in plain sight as the next leader of embattled WPP, but what will her vision look like?

WPP named Microsoft executive Cindy Rose its next CEO, betting on a technology expert to lead the company in a challenging era

Britain's WPP named board member Cindy Rose as its new chief executive on Thursday, tasking the senior Microsoft executive with leading its recovery a day after a major profit warning showed the scale of the challenge at the ad group.