discovery hbo max - Search News

Order byBest matchMost fresh

HBO, Max

Top News

Overview

Impacts

Max streaming service is reviving the HBO name — the one it discarded 2 years ago

Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.

· 13m

· 20h

Max is going to be HBO Max. Again. Here's what that really means.

· 17h

Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

HBO Max's social team knows its rebrand is absurd. It's leaning in.

Max is going back to HBO Max after removing the HBO from its name in 2023.

· 14h

· 20h

Warner Bros Discovery revives HBO Max branding for global push

· 13h

Max is Going to Be HBO Max Again

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

This reversal highlights a crucial lesson many brands learn the hard way: sometimes your established brand equity is more valuable than you realize.

· 19h

Putnam Daily Voice · 19h

HBO Max Returns: Here's Why Max Is Reviving Its Old Name

Paste · 20h

Max Is Changing Its Name Back to HBO Max (Again)

The history of HBO Max's ridiculously convoluted brand journey

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it will only spark confusion.

12hon MSN

Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

We’re not quite there yet, but it sure feels imminent.

21hon MSN

HBO Max Lives! Max to Change Its Name Back After Two Years

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it from the streamer's name.

15h

HBO, Max, or HBO Max? Warner Bros. Discovery finally chooses a name that makes sense

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this summer.

18hon MSN

Max Is Bringing Back Original Name: HBO Max

The streaming service Max is returning to its roots and reviving its classic name: HBO Max. This comes almost two years after Warner Bros. Discovery (WBD) announced that the streaming service would undergo a rebrand by dropping HBO from its name.