GM, Ultium
GM’s Ultium battery gets the ultimatum
During an investor event today, Kurt Kelty, GM’s VP of batteries and a former Tesla executive, announced plans to adopt lithium iron phosphate (LFP) battery technology in order to decrease the cost of its EVs by “up to $6,000.” GM’s Ultium batteries use the more common nickel cobalt manganese (NCM) batteries.
GM Drops Ultium for Alternative Battery Technologies
General Motors (GM) is moving away from its standardized Ultium battery system, opting for a more varied approach with different battery cell chemistries and formats. This change diverges from GM’s initial plan to use a unified battery system across its electric vehicles (EVs),
GM To Drop Ultium Brand For EV Batteries And Motors
It looks as though GM will give the Ultium brand the boot as it relates to the company's proprietary EV battery and EV drive motor technologies.
General Motors Company (NYSE:GM) Rebrands Ultium EV Battery Technology Amid Strategic Reevaluation
Highlights:,GM shifts away from the Ultium branding for its EV batteries, signaling a new strategy.,The automaker is on track to produce 200,000 EVs in North America by 2024.,New models like the Cadillac VISTIQ and Chevy Bolt are set to enhance GM's EV li...
General Motors is ditching Ultium branding for its EV batteries
GM says it's time to embrace new cell formats and chemistries. General Motors is shaking up its electric vehicle strategy once again. Despite bumper EV sales in 2024, the US automaker told investors yesterday that it will stop branding its batteries under the Ultium name.
GM drops Ultium name, says it will build a new battery center and EVs will be profitable
GM made several announcements at its investor day Tuesday including that it will build a new battery cell development center in Warren by early 2027.
GM ditching 'Ultium' name for batteries and tech amid EV changes
General Motors will drop the name “Ultium” for its electric vehicle batteries and supporting technologies after spending years promoting the brand as it rethinks its EV and battery operations.
In EV Strategy Shift, General Motors Ditches 'Ultium' Branding
After years of marketing the name "Ultium" for its electric vehicle technology, even going as far as promoting the moniker in Super Bowl commercials, General Motors is transitioning to a post-Ultium world and leaving the battery brand name behind.
GM Tweaks Battery Strategy, Downplaying Much Ballyhooed Ultium Lithium-Ion Branding
GM's electrification strategy faces challenges, with slower BEV demand, battery issues, and a shift in battery technology.
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GM Expects To Save $6,000 Per EV By Using LFP Battery Cells
GM Vice President, Battery and Pack Kurt Kelty has outlined some of The General's cost saving plans as they relate to driving ...
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Here’s How Much It Costs To Replace A GM EV Battery
GM's larger battery capacities means you'll have to spend more when the pack reaches the end of its life-cycle.
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GM abandons Ultium brand name, shifts to tailored battery solutions
General Motors (GM) is set to abandon the Ultium brand name for its EV batteries and technologies, signaling a shift in its ...
GM Remains All-In on EVs but Will Ditch ‘Ultium’ Name
Chevy Bolt will be priced slightly higher than the last model, while 2027 PHEVs will be a bridge to emissions compliance.
GM is ditching its one-size-fits-all Ultium battery system and adopting other cell formats
GM's much-touted Ultium system hasn't worked out as the company had hoped. As such, it's adopting other battery cell ...
Tesla Veteran Is Overhauling GM’S Troubled EV Battery Strategy
General Motors Co. was so proud of its electric-vehicle battery when it showed it off four years ago, it gave it a name: Ultium. Now the name — and if all goes well, the associated baggage — is ...