GoPro (GPRO) shares rallied as much as 70% on Wednesday morning as retail investors on online forums, including Reddit, lit up with enthusiasm for the struggling camera brand. Meme stock enthusiasts went after GPRO this morning as nearly 10% of its float was sold short heading into today.

Amidst tariff concerns and market volatility, there has been a rise in meme stocks, sparked by two stocks in the past week. A meme stock gains popularity and a high trading volume, driven by strong social media interest.

By now most people, even those vaguely tuned into finances, have heard the phrase "meme stock." But if you're just catching up, here are some basics.

GoPro stock price staged a strong recovery this week as it became a favorite name among meme investors. What next for the GPRO shares?

GoPro's (GPRO) recent surge appears driven by meme stock dynamics and retail enthusiasm. See why I'm not interested in joining the stock price buying frenzy.

Bloomberg journalists discuss today's biggest winners and losers in the stock market. Listen for analysis on the companies making news on Wall Street.

Krispy Kreme (DNUT), GoPro (GPRO), and Kohl's (KSS) are some of the names moving as part of the ongoing meme stock rally. Yahoo Finance Markets Reporter Josh Schafer joins Morning Brief with Julie Hyman to examine the latest. To watch more expert insights ...