The virality of the chocolate has culminated in price-gouging resale trends and spin-off creations from companies like Lindt, ...

International House of Pancakes, a.k.a. IHOP, is leaning into the first word of its name and jumping into a global viral ...

IHOP is joining the viral Dubai Chocolate trend with the launch of two limited-edition pancake stacks, including its most ...

The company is testing pancakes featuring the viral dessert’s flavors as part of a directive to ‘move at the speed of culture ...

Topped with pistachio cream, kataifi and gold flakes, only customers in New York, L.A. and Austin will have the chance to try ...

Today, IHOP announced it is officially entering the viral Dubai Chocolate conversation by dropping two exclusive pancake ...

• IHOP is getting even more international: The breakfast chain is primed to open a branch in the Mall of the Emirates in Dubai, down the hall from the world’s largest indoor ski hill.

Today, the chain has more than 70 locations in Bahrain, Canada, Dubai (United Arab Emirates), Guatemala, Kuwait, Mexico, the Philippines, Puerto Rico, Saudi Arabia and the U.S. Virgin Islands.

In a tweet, IHOP admitted its IHOB switcheroo was one big marketing ploy: "That's right, IHOP! We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)." ...