A video appearing to show Astronomer's CEO and his head of HR embracing at a Coldplay concert spread around social media at the speed of sound.

Several professional sports teams have had some fun with the moment, poking fun at it through posts on social media.

Astronomer CEO Andy Byron and exec Kristin Cabot caught on Coldplay kiss cam in viral scandal moment. Can somebody say "Oop?!"

Chris Martin, why does Coldplay have a "kiss cam," anyway? I'm not sure I want to know about what happened between two adults outside Boston.

The couple — identified as married Astronomer CEO Andy Byron and the firm’s chief human resources officer, Kristin Cabot — scrambled to hide their faces when they were caught on the jumbotron

What is a kiss scam? All you need to know, the Kiss Cam has become a beloved, unpredictable part of live sports culture—capturing unscripted moments that fans can't help but cheer (or cringe) at.