La Beauté debuts with lipsticks (55 to be exact), balms and eye shadow palettes. It’s an intentional trio, as their construction mirrors that of trunk-making, in this instance with a “McGrath twist” according to a release.

Meet La Beauté. Once upon a time, in 1854 to be exact, Louis Vuitton's first flat-topped trunks launched. They were crafted for a specific type of traveler—someone who appreciated the elegant things in life and might like a cushioned compartment to cradle their fragrances and other l'objets on their voyage.