Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates ...

From how to choose the best matcha for your money to the proper brewing techniques, we asked the experts what you should know ...

Quality matcha can cost a pretty penny, so you certainly don't want the tea to degrade simply because of improper storage.

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

What is Matcha Ice Cream? Matcha ice cream is a delicious dessert with a rich, earthy green tea powder. Matcha is made by ...

Global supplies of matcha are dwindling, thanks to social media and TikTok videos. Combined with tariffs, prices are rising ...

Matcha — a finely ground, vibrant green powder made from tea leaves grown primarily in Japan — is the it girl of Instagram ...

Nutritionists warn vegans and vegetarians are at a higher risk of iron deficiency from drinking too many matcha’s ...

Although matcha's global market size is significantly smaller than coffee, its impressive growth rate, social media appeal ...

Japan has been unable to keep up with the demands of the global matcha market, expected to grow to about $5 billion by 2028.

The Global Japanese Tea Association is encouraging people to use lower-grade matcha from later harvests, which is more ...

Not for the first time, there has been a rise in demand for matcha across the world. The powder made from green tea is ...