Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates ...

It is anticipated that the US tariffs on Japanese products might add to the lack of accessibility of matcha, as well. This ...

Matcha isn’t just a trendy green swirl in your latte anymore—it’s now a global craving with consequences. In fact, demand for ...

Matcha has become a very popular drink in the last few years. But with the newly announced tariffs, this product and other ...

President Trump's tariffs could impact your favorite green tea. A 15% tariff on Japanese imports kicks in at midnight, which could mean the popular matcha green tea will get more expensive.

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

In 2018, I was “prom-posed” to with a matcha lemonade. It’s true. During my high school years, my favorite afternoon drink ...

Japan’s green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by growing demand for powdered teas such as matcha, according to data from the ...

As matcha’s popularity surges worldwide, Japanese producers face challenges keeping up with the rising demand for this iconic ...

From how to choose the best matcha for your money to the proper brewing techniques, we asked the experts what you should know ...

Japan’s aging agricultural workforce is thinning, with fewer young people stepping into tea farming. Add to that rising US ...

While matcha originated in Japan, its consumption has grown significantly in the U.S. over the years. Furthermore, statistics ...