Krispy Kreme and GoPro were among the companies riding the latest meme stock rally on Wednesday, as retail traders latched on to the highly shorted names a day after piling into the shares of department store company Kohl's.

Krispy Kreme and action camera company GoPro have joined the meme stock rally as their shares surge. Like the shares of Opendoor and Kohl’s, both Krispy Kreme and GoPro were heavily cited by users of the wallstreetbets subreddit. The meme stock rally is back and gathering steam.

As the stock market pushes into record territory and some companies trade at lofty levels, investors are once again looking for bargains among some of Wall Street's beaten down companies. The latest so-called meme stocks include doughnut maker Krispy Kreme,