Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off the iPhone's Pro and Pro Max naming conventions.

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking resemblance to

In the past, the battle between smartphones was locked to Samsung vs Apple, but nowadays there are more competitors than ever. One such phone maker is OnePlus, which just released its latest smartphone globally: the OnePlus 13.

The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.

Dell is rebranding its laptop and desktop lines for 2025. The computer maker has shuttered its longtime model names in favor of a simplified nomenclature that it announced today at CES 2025. Dell's laptops and PCs will now fall under an iPhone-like structure with series labeled simply as Dell,

On the other hand, the AirPods Max offer a better noise-canceling experience by virtue of that form factor. Both products offer a transparency mode for hearing environmental noise and noise canceling to focus on the audio itself, but the AirPods Max handle the latter better because they cover your entire ear.

Dell kills off its XPS brand to be more like Apple: announces new Dell, Dell Pro, and Dell Pro Max systems with Base, Plus, Premium tiers.

Dell has announced a major change in its PC branding, it is moving away from long-standing product names like XPS, Inspiron, and Latitude in favor of a simplified naming scheme reminiscent of Apple's approach.