Brian Niccol took over the coffee retailer in September, sending shares soaring. Now he needs to revive the excitement.

Starbucks (SBUX) is looking to find itself – but in that search, it’s unlikely to do away with its most popular drinks, even ...

New CEO Brian Niccol’s strategy is to reestablish Starbucks as a premium brand, and recent changes show it’s moving in that ...

Starbucks holiday season is almost here, and Red Cup Day 2024 is generating buzz. While the exact date remains unconfirmed, ...

The pressure is on for Starbucks’ new CEO to appease frustrated baristas and fix short-staffing issues across US locations.

Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...

For decades, Starbucks avoided entering the realm of discounts and promotions. Howard Schultz, the coffee chain’s founder who ...

Starbucks is reportedly reversing a push into frequent promos as its new CEO, Brian Niccol, looks to reestablish the brand's ...

A popular local coffee chain is making a return to Downtown Sacramento in a spot formerly occupied by a much bigger rival.

Two years after Starbucks locations in Birmingham and Scottsboro unionized, workers may finally see a first contract by ...

Starbucks intends to scale back on discounts, promotional offers and coupons, according to a report by The Wall Street ...

Starbucks, Dunkin', McDonald's, and other chains have some seriously unhealthy coffee drinks on their menus that are packed ...