The retailer has been the subject of boycott calls since an internal memo revealed a rollback of its DEI programs.

Twin Cities Pride decided to cut ties with Target as a sponsor, which meant losing $50,000 of funding for the year.

Twin Cities Pride has decided to exclude Target from its annual festival and parade after the retailer’s decision to scale back diversity initiatives. For years, Target has been a visible — and generous — supporter of Pride events in Minneapolis and around the country,