Paramount will become the new home to all UFC events in the U.S., while UFC's CEO says the White House may host a July 4 event broadcast on CBS.

Just how big of a surprise was the UFC’s bombshell $7.7 billion deal with Paramount and CBS? So big that even UFC CEO Dana White didn’t see it coming.

Set to last seven years, with an average annual value of $1.1bn, the contract marks the impending end of the UFC’s partnership with ESPN, a relationship that began in 2019. More importantly, however, the deal also means the end of the UFC’s pay-per-view (PPV) model.