Versant, Comcast's planned cable spin-off entity, has struck a two-year ad sales agreement with corporate cousin NBCUniversal ...

Versantr has been selected as the new name for the parent company of media assets slated to be spun off from Comcast and NBCU ...

Comcast is spinning off most of its NBCUniversal cable network portfolio, including USA, MSNBC and CNBC. The company chose ...

Versant. Mark Lazarus, who will lead the new unit, wrote in a memo to staffers, “Versant represents more than a name – it ...

The new parent company of a large chunk of Comcast’s cable output has settled on a new name as MSNBC and other channels are ...

The spinoff will house Comcast's cable TV assets like USA, MSNBC, CNBC and E!, as well as some digital brands like Fandango.

"It speaks to our adaptability and embraces the opportunity to shape a new, modern media company," CEO Mark Lazarus told ...

Even Versant boss Mark Lazarus acknowledges that the new name for Comcast’s cable TV spinoff business may not be everyone’s ...

NBCUniversal is parting ways with many of its cable networks, but the company will continue to sell all the commercials that ...

Versant will replace “SpinCo” as the permanent brand name, and is intended to reflect “versatility, growth and innovation,” ...

When NBCUniversal holds its upfront presentation next week at New York’s Radio City Music Hall, it will have a new offering to sell: Versant, the forthcoming spinoff of cable TV brands that includes ...