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Warner Bros. revives HBO Max name

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Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

the rebranding (debranding?) of the rebrand is likely the latest sign of a potential division of WBD assets.

· 17h · on MSN

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Warner Bros. revives HBO Max name after 2 years

· 20h

HBO, Max, or HBO Max? Warner Bros. Discovery finally chooses a name that makes sense

Max Streaming Service Is Reviving the HBO Name — the One It Discarded Two Years Ago

Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.

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Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

· 23h

Max was an all-time bad rebrand

The history of HBO Max's ridiculously convoluted brand journey

The HBO Max rebrand could help restore awareness and credibility associated with HBO's storied entertainment name, said Ben Kunz, the chief strategy officer at advertiser Mediassociates.

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Max or HBO Max, Here Are Their Top 5 Baseball-Related Works

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HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

16hon MSN

Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the studio's recent film successes.

20hon MSN

Inside the Warner Bros. Discovery Upfront: Big Laughs for ‘HBO Max’ Name Change; No NBA, But Shaq Still Stops By to Promote ‘Superman’ Movie

Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a Turner Networks) upfront. O’Brien wasn’t there, instead appearing via a quick,

Netflix co-CEO Ted Sarandos explains why he thinks the HBO Max rebrand 'makes sense'

Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to HBO Max branding. The streamer used to be called Max.