YouTube will enforce new rules from 15 July, ending monetisation for low-effort AI content. Creators must now prioritise originality to stay eligible.

The company is clarifying what it has called a minor change in how it pays video creators that could have big implications for viewers.

As Google owner Alphabet invests heavily in AI, YouTube is discouraging “mass-produced” content enabled by those very same technologies. YouTube is cracking down on “mass-produced” and “repetitive” content.