The Nintendo 3DS has quite the marketing challenge, as there is no way to show off the system's main selling point. The first US commercial tries to get around this, with some success.

Demonstrates the hardware’s versatile customization options. Less than two weeks remain before the Japanese grab hold of the New 3DS. Not a moment too soon, I'd say. Despite a strong software lineup, ...

Dermot is a pupil of Sonic the Hedgehog whose legs are getting a bit tired. Engage him in witty banter on twitter @dermolo Nintendo has released a brand new commercial for its New 3DS XL handheld, ...