IntroductionArtificial Intelligence (AI) has rapidly emerged as a game-changer in the world of marketing and advertising technology (often dubbed “MadTech” for the convergence of Marketing and ...

"The worst thing for us at the company is to be stagnant," Clinch CEO Oz Etzioni said. "We always continue to build and continue to evolve." ...

AI is impacting every aspect of Google, including SEO and Google Ads. In a recent article in Search Engine Land, Anna Crowe masterfully discussed the impact of generative AI on SEO.

Discover how Google's AI Overview feature is reshaping SEO and the broader implications for marketing and advertising.

It’s hard to think of another industry that will be more fundamentally impacted than advertising. The hyperscale data processing and analytics demands of the modern ad tech ecosystem present the ...

In 2024, artificial intelligence stands as the bedrock of innovation in digital advertising, reshaping strategies and redefining success metrics.

These astronomical sums speak to the ubiquitous implementation of these tools across nearly all programmatic advertising platforms, and the profound impact of AI on the industry as a whole.

WPP sent jitters across Madison Avenue with an unexpected profit warning Wednesday. The threat of AI isn't helping.

Despite issues around brand safety, intellectual property and security, generative AI tools for brands and advertisers are here to stay.

Generative AI has already had a clear impact on global politics. In countries across South Asia, candidates used artificial intelligence to flood the public with articles, images and video deepfakes.

In the ever-evolving digital advertising landscape, CPGs face unique challenges in achieving their KPIs. The demand for developing cost-effective media programs that drive a brand’s desired outcomes ...