AM/FM radio maintains 77% reach, inspires shopping excitement, and delivers top ROI for retailers during the holiday season.

This story is part of a week-long series where author Tom Vernon breaks down the newly-released “Infinite Dial” report, which gives insights into various aspects of radio’s modern competitive ...

Edison Research’s Share of Ear study shows 87% of all radio listening still happens on traditional AM/FM receivers, raising ...

New data reinforce the strength of AM/FM radio as the leading “mass reach” medium in the United States. The numbers are from Nielsen’s Total Audience Report. Pierre Bouvard of Cumulus/Westwood One, ...

We talk a lot about CarPlay, but new data suggests that what a lot of people do most often in their car is listen to AM/FM radio. Yes, it’s 2023, and you might think AM/FM radio is on the way out, but ...

I don't know about you, but I occasionally enjoy a quiet drive, as my kid is typically responsible for the audio background in my car. That's why I sometimes like to keep things quiet when I drive ...

Print is dying. TV is changing. But in the face of digital competition, advertising spend on good old AM/FM radio remains strong. As the no. 1 reach medium in the US, radio reaches 93% of the ...

The automotive industry is facing significant market pressure to lower costs without sacrificing performance. This is especially true in entry-level automotive markets, where consumer demand for lower ...