Nowadays, everyone knows you can tack on a solid half hour to any movie runtime whenever you go to the theater. If a movie says it will start at 7 pm, we know there will be at least half an hour of ...
“We come to this place … for magic,” Nicole Kidman famously tells AMC Theatres patrons in a viral promotion for the chain. But starting this week, audiences will have to wade through a lot more ...
(Gray News) – Moviegoers will have more of an opportunity to finish their snacks before the feature film even begins at AMC Theatres soon, according to several reports. Starting July 1, AMC Theatres ...
The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 alongside film trailers before tentpoles begin. By Etan Vlessing Canada Bureau ...
Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie lineup in a worrisome trend for studios. By Pamela McClintock Senior Film ...
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