New York Post

This ASMR spa doesn’t do massages — but will scratch your head, brush you with feathers and whisper in your ear for $150

For a moment, I felt like a child again. My head rested on a silky pillowcase, fingers gently combing through my hair while a soft voice whispered in my ear. But this wasn’t bedtime — and that ...
Forbes

Turning Her Facials Into ASMR Content Helped Make One Esthetician’s Spa A Multimillion-Dollar Business: ‘Changed My Life Completely’

Three years ago, an idea from a colleague changed Holly Tanella’s business—and her life—forever. In 2022, Tanella—who owns BOHO Med Spa in Allen, Texas—was speaking with her social media coordinator ...
PopSugar

5 ASMR Channels You Should Follow If You Need to Decompress

Over the past few years, YouTube has exploded with videos aimed at making viewers feel relaxed, tingly, and even sleepy — a sensation known as autonomous sensory meridian response (ASMR). Within the ...
Wired

Lice Checks, Crafts, and Being Touched by Strangers: Inside a Role-Playing ASMR Spa

“It’s time for your lice check,” a woman who goes by “Ms. K” whispers directly into my ear as she starts running her fingers into my scalp and through each strand of hair. I’m in a dark room, Eastern ...