"The exhilarating ripple of her voice was a wild tonic in the rain.” ― F. Scott Fitzgerald, The Great Gatsby Sit back, relax, close your eyes, and listen to my soft voice. Let your mind wander as I ...

If you’ve ever experienced a tingling sensation on your skin in response to a certain visual or sound, you may have had an autonomous sensory meridian response—or ASMR as it’s more commonly known as.

The girl on screen runs her manicured nails over a shiny red lai see packet while whispering in hushed Cantonese. Her extra-sensitive microphone picks up every pop, tap and crackle from the paper ...

You may know “ASMR” as the niche genre of YouTube video which people watch on tablets and laptops to help them relax, perhaps before bed or in the lull of a Sunday afternoon. These videos typically ...

A WOMAN made £60,000 in a year by uploading videos of herself whispering phrases like “hello sweetheart” on social media. Sophie Michelle, 21, of Chester, Cheshire, uploads clips designed to induce ...

A spate of YouTube videos that use crinkling, crunching and whispering sounds to trigger tingling sensations may seem odd but the videos and performers have become not only a social phenomenon, they ...

As the stresses of modern life multiply, the quest for relaxation has never been more desperate. Screens are staying on longer, there are those Minority Report style video adverts on the Tube, and ...

ASMR has transformed into a pop culture phenomenon with many celebrities trying to mimic the various triggers -- most notably whispering. Here's roundup of rap songs, from Vanilla Ice to 21 Savage… By ...

I’m sitting on a futon in a stranger’s apartment with my friend Ashley. In front of us, Melinda Lauw—a slender, wide-eyed Singaporean woman—is crouched in a squat, holding a small flickering candle, ...

ASMR, short for autonomous sensory meridian response, has ballooned in popularity over the past 15 years. Julie Luther, who built a massive YouTube and TikTok following with ASMR videos, offers ...