Jingles are a form of rhyme, and they've been around for centuries. They were first used in advertising in 1928, when a radio advertisement asking "Have Your Tried Wheaties?" hit the air, according to ...

With the advent of smart TVs, and thus, all kinds of services that offer original — and entertaining, get it networks? — content, clever TV ad jingles have become pretty much a thing of the past. Of ...

Great ideas can come at any time. For McCann-Erickson's creative director Bill Backer in January 1971, one of those great ideas came while enduring a weather-induced layover in Shannon, Ireland. "I'd ...

If someone asked you to name the sound of Christmas, what would you say? Most people answer one of two things: either the sound of Santa’s 'Ho, Ho, Ho-ing' or the unmistakable jingling of Christmas ...

How does advertising turn earworms and odd ditties into hits? You might be surprised at the bops that started as jingles. We're sorry, but something went wrong while ...

Here’s one for anybody who still wakes up with “Stuck On Band-Aid Brand” locked in their head—despite the fact that they haven’t heard the once-ubiquitious bandage ditty in at least 15 years—and wants ...

Call it a coincidence, but while I was reflecting on my ‘marketing moment’ about the lost art form of advertising jingles, I read that the legend behind one of the most popular commercials of all time ...

PRINCETON — Wachusett Mountain Ski Area’s 15 seconds of fame just got a few seconds longer this week as the central Massachusetts ski resort’s famous jingle aired on national television. The ...

Ginny Redington Dawes, a songwriter whose compositions included memorable advertising jingles such as the chipper McDonald’s declaration “You, You’re the One” and Coca-Cola’s boast that “Coke Is It,” ...