Alex Quin is CMO of award-winning Digital Marketing firm UADV. He is a full-stack marketing expert, global keynote speaker & podcast host. Marketing strategies play a crucial role in shaping business ...

Not every successful marketing campaign was carefully planned from the beginning. Some brands became famous through accidents ...

Marketing is an expense, but it can also be considered an investment in the success of your small business. When done correctly, it can build your brand, draw prospective customers to your website or ...

What strategy should you harness to boost your email results? What are the implications of not testing your emails? Are you emailing your list too often or not enough? Avoid these email blunders to ...

Content marketing is one of the most effective ways for organizations to attract and retain customers. In fact, one survey found that 50% of respondents expected their budgets for content marketing to ...

Online advertising is a powerful strategy for hospitals that are trying to build their brand awareness and attract more patients—if it’s done right. Unfortunately, many healthcare advertisers spend a ...

Startup success is partially dependent on doing some things well. But it’s also hugely dependent on avoiding the mistakes of entrepreneurs who have failed before you. Strategic marketing is essential ...

Multi‑unit brands, when an owner operates multiple locations, rarely stumble for lack of marketing dollars; they falter when execution is uniform, measurement is thin, and meaningful signals go ...

Content is one of the most important factors to consider when you aim for higher search engine rankings. The content you create needs to be helpful and relevant to your customers. And yet, content ...

In quick-service and fast casual restaurants, marketing does more than build awareness. It affects whether a customer finds your restaurant, trusts your brand, places an order and comes back. Yet many ...