Agency executives are quick to blame all their money problems on procurement executives squeezing the agency. But it’s a lot more complicated than that. Procurement came late into agency relationships ...

Ads serve one purpose -- encouraging customers to buy the advertised product or service. The Gestalt principle, based in simplicity, states that the whole is greater than the sum of its parts.

Creative development is not an easy process. Anyone involved in it would have, at some point, experienced the sense of frustration at not being able to “crack” the brief, or the despair at watching ...

If it's true that marketing can make even a mediocre product successful, imagine what a well-executed marketing piece can do for yours. Of course, the ad should meet the goal of achieving an almost ...

No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...

Co-Founder and CEO of Popular Pays. While working at a top ad agency, I noticed that our traditional processes of creating and getting advertising to market didn’t translate well with the modern ...

The whole idea of advertising—using pictures and words to get people to buy stuff, or to do something—is old indeed, with the first known example dating back almost 5,000 years to the heady days of ...

Opinions expressed by Entrepreneur contributors are their own. If you’re in marketing, you’ll likely agree with me that your field is the toughest job in the world, and that being a good marketer is ...