Lottery.com updates its platform for diverse ad formats on Sports.com, enhancing revenue opportunities for brands targeting sports consumers. Lottery.com Inc. announced updates to its platform to ...

As audiences continue to move fluidly between subscription, ad-supported and free streaming environments, broadcasters are ..

The income structures within advertising agencies have shifted dramatically over the last century, with generative AI poised to disrupt them once more. This analysis traces the historical evolution of ...

If “Austin Powers” supervillain Dr. Evil wanted to hold the world ransom for $100 billion, the global advertising industry might actually be able to afford it – at least, according to GroupM’s ...

NEW YORK—Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the “IAB Internet Advertising Revenue Report: Full Year 2024.

The rise of Free Ad-Supported Streaming TV (FAST) has opened a new frontier for content owners to monetise their libraries. By offering viewers free content and generating revenue through ads, FAST ...

CEO Adam Foroughi highlighted that Q1 2025 achieved remarkable growth despite seasonal challenges. A key driver was the refinement of machine learning models, enabling mobile gaming companies to scale ...

Reddit's robust ad and data licensing model delivers industry-leading margins. Expect more insights about monetization progress post 2Q25 results. Disciplined cost management and a light asset model ...

Publishers and search engines have long depended on ad placements and affiliate marketing to make money. Search engines rely on pay-per-click (PPC) models, while publishers blend display ads, ...

SAN FRANCISCO (CBS.MW) -- CMGI Chairman and CEO David Wetherell said Tuesday that the company is scaling back its advertising revenue model while concentrating on software licensing and e-commerce to ...