Amazon hired Google’s former group product manager Sam Cox and Amobee’s former chief product officer Jamie Fellows to supercharge the growth of its demand-side platform. Cox and Fellows will lead a ...
Microsoft is winding down its demand-side platform "Microsoft Invest" and has named Amazon DSP its preferred partner. But ...
Amazon has begun enabling guaranteed private marketplace buys between its DSP clients and publishers using its Transparent Ad Marketplace product. Test deals are just starting to flow from Amazon’s ...
The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help marketers better use its ad services. Like the developer conferences run ...
Amazon Ads and Spotify announced a deal giving advertisers using Amazon DSP programmatic access to Spotify's streaming ad inventory.
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Advertisers using Amazon’s demand-side platform (DSP) ...
Spotify has struck a deal with Amazon Ads to integrate its audio and video inventory into Amazon’s demand-side platform (DSP) ...
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