Calling all American Girl fans! The brand has relaunched its original historical dolls in honor of its 40th anniversary.

American Girl dolls have informed and inspired generations. USA TODAY's team is sharing their own memories in honor of the brand's recent relaunch.

American Girl is announcing a new collection of its classic dolls, and the release is garnering reactions from fans online. On Wednesday, Feb. 11, American Girl announced it would mark its 40th ...

Mattel’s American Girl doll brand is celebrating its 40th anniversary by bringing back its Historical Characters line of ...

American Girl is marking its 40th anniversary with a bold redesign of its beloved historical dolls, prompting swift backlash on social media. The Mattel-owned brand announced Wednesday the launch of ...

Forbes contributors publish independent expert analyses and insights. I cover Hollywood and entertainment. American Girl is celebrating Netflix’s Wednesday series starring Jenna Ortega with a limited ...

Ahead of Wicked: For Good's arrival in theaters in two short months, the highly anticipated film is partnering with American Girl for the release of new dolls of Elphaba and Glinda. The limited ...

This year’s must-have holiday toy is putting a spell on shoppers’ wallets — and not in a good way. American Girl’s two limited-edition “tinge” Collector Series dolls — a glammed-up Glinda and a ...