Ridley Scott was confused. In 1983, he was asked to direct an advertisement for a new Apple computer to be launched the following year. He imagined Apple had something to do with the Beatles.

At the same time, Apple TV is the only major streaming service that does not have an advertising-supported tier. While Apple ...

Apple has experienced yet another advertising fumble, but good luck finding any evidence of it. This week, Apple posted and abruptly deleted a 7-minute ad on YouTube titled "Convince Your Parents to ...

If Apple goes the advertising route, it'll be with subtle paid promotions in the same vein that Google already uses with its ...

Apple's Eddy Cue has quashed rumours of an ad-supported tier for Apple TV+, stating no such plans exist currently. He emphasized Apple's preference fo ...

Apple faces backlash over an ad that critics say portrays Thailand negatively. The 10-minute comic short shows business partners rushing around the country. Thailand's Prime Minister defended its ...

Apple is apologizing: that ad for the new iPad Pro with the all-powerful hydraulic press squeezing every element of culture and human experience into one wafer-thin device may have been a tad ill ...

Apple recently graced us with the highly anticipated iPhone 17 lineup, including the ultra-sleek iPhone Air. As the name suggests, the Air is Apple's lightest model, so skinny in fact that it takes ...

Apple TV is about to wrap its best year ever, and in a new interview, Eddy Cue and more talk the 2026 pipeline, ad-supported plans, and more.

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...

Apple ads consistently find fun, accessible ways of showcasing features without having to resort to technobabble. Case in point: Its new ad showing off the Ceramic Shield for the iPhone 12. Apple ...

Editor’s note: On Thursday, after this story was published, Apple apologized for its ad and said it would not use it. For years now, Apple has been as much a marketing company as a technology company.