Following years of speculation, Apple finally announced its intention to enter the smartwatch sector in September 2014, releasing the first Apple Watch the following year on April 24. Exactly a decade ...

Apple is launching a new ad campaign focused on turning well-meaning fitness resolutions into lasting habits, and the Apple Watch is front and center. The series, titled “Quit Quitting” started ...

US tech giant Apple must withdraw advertisements in Germany that claim its smartwatches are "carbon neutral" after a court ruled on Tuesday that the company's claims are misleading. The Frankfurt ...

Apple’s best ads of 2025 didn’t just sell devices and promote services — they staked a claim for what modern marketing can do when it blends craft, culture and technical ambition. Across short films, ...

Apple today shared a new "I'm Not Remarkable" ad that highlights the accessibility features available on the iPhone, iPad, Mac, and Apple Watch. Apple says its products are designed for every student, ...

Apple just put out a new series of Apple Watch ads, and while they're in the same style as last run, they go much heavier on celebrity appearances. This time around they feature Nick Jonas, Alice ...