The mobile app market has never been more competitive. With millions of apps fighting for visibility across the App Store and ...

App, with deeper reach, visibility, and interactions—while continuing to prioritize meaningful connections Users should understand their impact, their reach, and their connections, said the CTO of ...

Mobile game insight and analytics specialist GameRefinery has acquired United Kingdom-based market insight platform Reflection.io. The terms of the deal were not disclosed. Based in Finland, ...

Microsoft has made Application Insights, a part of the new Visual Studio Online service, available for Visual Studio offline. Microsoft Technical Fellow Brian Harry mentioned on his blog that ...

For years, app growth strategies have prioritized acquisition. Retention, engagement, and lifetime value were often treated as downstream effects. That balance is shifting. As competition intensifies ...

T-Mobile recently rebranded its advertising sales business and introduced a program to help marketers reach consumers based on app usage, which the company says is a strong indicator of consumer ...

After publishing your first Windows Phone application to the Store, you'll probably wonder how that app's being used. Unfortunately, the Store itself only provides minimal information, such as the ...