News organizations are increasingly involving the community in their reporting and trying to figure out which approaches work well. One way to get your audience involved is to combine the ease of ...

Generative AI is a great tool for deepening your understanding of your audience, but it can't replace your personal experience with the audience. In the early days of building my company, I hired ...

What kind of stories do people in market for a luxury SUV read? Forbes is answering that question using data, not a gut feeling, so brands can buy sponsorships and branded content based on what ...