SYDNEY--(BUSINESS WIRE)--Triton Digital and Commercial Radio & Audio today announced the availability of podcast audience profiles via the launch of Podcast Metrics Demos+ in Australia. Publishers in ...

Resources like Google AdWords Display Network and Facebook Custom Audience Profiles gives marketers many low-to-no-budget options for acquiring demographic data for SEM campaigns. Successful marketing ...

Proximity geo-targeting is just one of the ways to tap user and point-of-interest (POI) location data to target consumers in the physical world. As mobile data management technology becomes more ...

AdBuyer.com announced a new, free audience profiling tool aimed at search marketers. Read the release. AdBuyer.com CEO Tim Ogilvie discussed the new product and the company. AdExchanger.com: Why is ...

To succeed in SEO, it’s essential to understand what your audience is searching for and why. Audience research goes beyond basic demographics, diving into the intent behind search queries to reveal ...

CARY, N.C., July 17, 2018 /PRNewswire/ -- Carusele, a leading influencer marketing agency, today unveiled the latest addition to its advanced measurement system, Engaged Audience Profiles™. These new ...

Founder and President of The Evoke Agency, a 4x Inc 500 and 5000 firm focusing on social media, content creation and public relations. "Buyer persona," "audience profile" and "target profile." We all ...

For decades, audience personas have been a cornerstone of marketing, shaped by teams of strategists, creatives, and researchers using a mix of observation, intuition, and available data to bring ...

There was a time when basic demographics were all that was needed to plan campaigns. We’d look at the reach and frequency based on age, gender and basic socio-economic factors. Publishers provided the ...

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Brands that want to reach hyper-targeted segments struggle to build them off of a blank canvas. Instead, here's why you need to start broad and filter down. Understanding your audience is the biggest ...