LONDON--(BUSINESS WIRE)--According to the latest market study released by Technavio, the global augmented reality for advertising market is expected to grow at a CAGR of almost 31% during the ...

More people are diving into AR as it becomes cheaper and more accessible. Learn how marketers can pair it with the metaverse to create rich experiences. Most of us know how augmented reality (AR) is ...

NEW YORK, April 13, 2018 (GLOBE NEWSWIRE) -- The ubiquity of the smartphone and its integrated camera has brought about a new era of consumer behavior. One specific form of camera marketing, the use ...

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

“The currently unregulated nature of augmented reality content, generation, and display, coupled with the plethora of augmented reality patents owned by a diverse variety of entities and individuals, ...

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

NEW YORK and LAS VEGAS, Jan. 4, 2023 /PRNewswire/ -- Stagwell (STGW) (NASDAQ: STGW), the challenger network built to transform marketing, today announced a Specialty Media business unit to create net ...

At the height of the pandemic, while the world was sheltering in place, I found myself faced with an unforeseen, first-world problem: My health savings account (HSA) was about to expire and it would ...

Augmented reality’s proponents have long espoused the digital tool’s ability to build and foster communities. With this Disney tie-in, Verizon is demonstrating how buzzy tech like AR can help ...

After three years, the Cannes Lions International Festival of Creativity brought back in-person attendance for the first time since the pandemic hit, and let’s just say it definitely made up for lost ...