Imagine that a patient suffering from unusually profound amnesia has two toasters in his kitchen. The toaster on the right functions normally. The toaster on the left delivers an electric shock when ...

Behavioral economics increasingly influences practice and policy, as I, a researcher and consultant on behavior change, witness on a daily basis. In fact, it proves a powerful way to help people into ...

Editor’s note: This is one of several posts Health Affairs Blog will publish stemming from sessions at the June 2015 AcademyHealth Annual Research Meeting (ARM) in Minneapolis. Watch Health Affairs ...

Richard Thaler won the 2017 Nobel Economics Prize for integrating psychology with economics. He has played a crucial role in the development of behavioral economics over the past 40 years, which has ...

Ever bought a monthly gym membership thinking it would make you go more often? Or chosen a health insurance policy with a lower deductible, even though the premium was much higher? You’re not alone – ...

One hundred years ago, bad decision making accounted for less than ten percent of human deaths. Nowadays, it represents a little over 44%. What has changed? Behavioral economist, Dan Ariely, offered ...

Salary negotiations can feel like a tricky game where the right strategy can make all the difference. But what if there was a way to use science to boost your chances? Behavioral economics combines ...

Losing weight is incredibly difficult. People who have put on unwanted pounds need all the help they can get to trim their waistlines. Will behavioral economics come to their rescue? Behavioral ...

How can financial professionals truly influence the way prospects and clients make buying decisions? The answer is to talk with them about how they make decisions. This is known as behavioral ...

Behavioral psychology reveals a lot about customer decision-making. Principles like the fresh start effect, fast vs. slow thinking, the speak-easy effect, and social proof can be applied to SEO to ...