One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

The Business Journal asked key professionals about what’s hot for wine packaging design, particularly how a global movement by governments and consumers toward environmental sustainability is ...

Change in packaging design is fraught with danger. Sometimes a new design is needed to inject some life into a brand that's losing its edge or to help a product stand out on the shelf amid new ...

It’s hard to keep up with all of Virgil Abloh’s work. Over the past few months, I’ve tracked him as he became Louis Vuitton’s men’s artistic director, launched an entirely see-through suitcase for ...

• Johnnie Walker Blue Label Ultra is the newest offering from the lauded whisky brand, continuing its legacy of innovation by creating the world's lightest 70cl Scotch whisky glass bottle • ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

Woodford Reserve’s new 2025 holiday bottle was designed by Alexandra O’Neill. , the founder of luxury womenswear Markarian. Woodford Reserve’s new 2025 holiday bottle was designed by Markarian founder ...

Imagine you are a packaging veteran consulting for a beverage brand that wants to redesign its flagship 500-mL/16.9-ounce PET bottle for maximum sustainability. What strategies should your client ...

Target Corp. is turning the old pill bottle design on its head — literally. Target pharmacies this month rolled out a flattened bottle with easier-to-read labels and plastic rings that can be ...