A corporate identity is the general image a business projects in the minds of customers, investors and employees. The corporate identity is the manifestation of the products, services and values the ...

Welcome to the Bates College Brand Identity Guide. This guide is intended to be a roadmap, providing guidance on how best to represent the college, its people, and its programs consistently and ...

When you are building a company, it is easy to focus all of your branding efforts on customers and outside parties. As you develop your company's identity, allotting time and money for internal ...

In the "Dos And Don’ts of Building A Brand Identity (Part 1)", we looked at examples of how companies managed to build, maintain and modernize their brand identities from various industries. In this ...

There is a great number of brands that use animals as a base for their brand identity. Each of these companies has its own reasons for this but commonly this approach has an objective base. Animals ...

Below are some examples that show how the various elements of our brand come together to create cohesive pieces. Please reach out to Integrated Design if you need additional guidance.

Opinions expressed by Entrepreneur contributors are their own. Have you wondered how leading brands have gained exponential popularity and become household names? It’s no secret that businesses apply ...

Understanding the power of branding and following this guide will help you position your startup for success and stand out from the competition from the start. Effective startup branding can determine ...

Carol M. Kopp edits features on a wide range of subjects for Investopedia, including investing, personal finance, retirement planning, taxes, business management, and career development. David ...

Identifying your true brand identity is one of the most important aspects of building a sustainable and enjoyable career. If you find yourself struggling to feel comfortable in your industry under the ...

Competition is fierce, which means that growing your construction business requires a strong marketing and branding strategy. Whether your construction company is nestled in a rural town or a large ...

Creating a brand identity is more than just your logo. A brand identity is visual and emotional and communicates relevance and trustworthiness. Building an effective brand identity takes years of hard ...