As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. As experience-based travel comes back after the pandemic, ...

If you ask people this question, you are likely to get a lot of heated responses. Never mind that people generally pick a cell phone manufacturer and stick with it for years out of the need for ...

For decades, brand loyalty was rooted in familiarity, trust and consistent quality. Families bought the same shampoo or ketchup for generations, driven by tradition, trust and limited alternatives.

Opinions expressed by Entrepreneur contributors are their own. A brand needs to constantly attract new sales and bring in revenue to remain in business. There are two ways to accomplish this: attract ...

Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...

TROY, Mich.--(BUSINESS WIRE)--As new-vehicle inventory and sales rebound to pre-pandemic levels in the United States, more buyers are choosing to forego loyalty to a specific brand, according to the J ...