Gen Z advertising professionals are not just updating formats—they are redefining the relationship between brands and culture ...

Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.

General Motors is relaunching GMC as a premium brand in South Korea, which includes the introduction of new models exclusively offered in Denali sub-brand trim.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

As legislation rolls out gradually around the country — and the world — most human resources professionals expect pay transparency and pay equity to increase in importance or remain of equal ...

Seasoned Technology Executive from Google, Uber, and Meta Joins to Strengthen Reputation Management and Operational ...

Branding in the tech industry goes beyond visual elements. It involves creating a meaningful identity that resonates with the audience, inspires loyalty and differentiates the company from competitors ...

There are some law-like patterns that luxury categories share with others and understanding them will make luxury brand marketing stronger.

Mark your calendar for the first WTR Live: Brand Strategy Asia on 3-4 December 2024. This high-level conference will gather experienced brand leaders, trademark professionals, policy makers, and their ...

Rebranding can help your business attract new audiences or reignite existing customers’ enthusiasm. Use this guide to complete the process successfully. While many see rebranding as simply updating a ...

Delve into the Astellas playbook, a strategy relying on "strategic brand" and advancing on "primary focuses" at the same time ...

As interest rates ease and buyer demand returns, real estate agents face a critical moment to reestablish visibility and trust before clients are ready to transact. Winning listings in a rebounding ...