As social media continues to favour endlessly addictive short-form videos and infinite scrolling, it’s little surprise that many of us are starting to feel uncomfortably close to the humans in Wall.E.

I don’t remember exactly when it happened. Probably around 2012, when I downloaded Instagram to my iPhone and posted my first heavily filtered image. In the years that followed, the iPhone, which had, ...

I orchestrate distraction for a living. That’s not my job description, but as a social media manager, I understand dopamine loops, engagement bait and why people come back for more. Because I know how ...