The SMART brick is also compatible with all LEGO bricks, even ones outside the sets offered during this launch. Of course you ...

We built and trialled Smart Play Darth Vader’s TIE Fighter.

I took the new gifted LEGO Star Wars Smart Play sets 30000 feet in the sky to build and play with during a flight. It was a ...

Families at Target's North Druid Hills store stepped into a life-size LEGO Star Wars adventure Sunday as the LEGO Group ...

At the Consumer Electronics Show in Las Vegas this week, Lego announced a new iteration of its classic building toy: Lego Smart Play. The new tech brings interactive sounds and lights to Lego builds, ...

LEGO is pushing beyond its traditional building blocks with a new screen-free technology designed to make children’s creations react, move and respond during play. The company introduced the ...

I’m deep inside Lego’s headquarters in Billund, Denmark, in a private office that’s part of the company’s Creative Play Lab. The secretive division of 237 staff based here and in London, Boston, and ...

If you're in NYC this weekend, head to LEGO's free Star Wars SMART Play pop-up experience. You can also make and take a LEGO ...

Brickworld LEGO Exposition returns to Indianapolis this weekend for its 16th annual show, featuring 65,000 square feet of original LEGO creations, interactive building areas, and vendor booths.