Think of your CRM operating model as the blueprint for how your organization manages everything connected to your customer relationship system—the people, the processes, the data, and the technology ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's hyper-competitive, highly saturated sales marketplace, customer relationship ...

For years, customer relationship management (CRM) in law firms has often been viewed as a glorified Rolodex — a necessary but often underutilized system primarily seen as a data repository. With the ...