Insider’s Paul Verna will be speaking at AdExchanger’s Programmatic I/O conference on Sept. 26-27 in New York. Click here to register. Connected TV advertisers are enamored of programmatic because of ...
TV broadcasters are moving at an accelerating pace down the NextGen TV track, well ahead of any opportunity to leverage ATSC 3.0 at mass audience scale. Propelled by surging connected TV (CTV) ...
I’ve been chatting with smart people at TubeMogul, the demand-side platform, and they’re analyzing trends, seeking to meet customer demand and preparing for the new year. The latest mind in my Prep & ...
Marketers have spent the last decade shifting ad dollars from traditional TV to Connected TV (CTV), chasing precision targeting, real-time reporting, and cost efficiency. Yet the pendulum may have ...
NEW YORK—In a move that will make it easier to use emerging CTV ad formats, IAB Tech Lab has released its new CTV Ad Portfolio along with a major update to the Guide to Programmatic CTV. It introduces ...
This year's Presidential election TV coverage was down 20% in average viewers compared to the 2016 Presidential election coverage, to 56.9 million, according to Nielsen. Nielsen says 21 networks aired ...
EXCLUSIVE: Billy Campbell (The Killing) and Revenge alum Karine Vanasse have been cast as leads in CTV‘s six-part one-hour drama series Cardinal (working title). The cinematic murder mystery, adapted ...
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