Pantone is more than a color language for designers—it’s grown into a global design force. But is that good? The elaborate web of products represents the company’s strategic and unwavering quest to ...

The human eye can physically perceive millions of colours. But we don't all recognise these colours in the same way. Besides our individual biological make up, colour perception is less about seeing ...

Color swatches seem like a modern invention. Pantone, for instance, is tied up with the emerging post-World War II economy that needed to standardize colors in products and print media around the ...

While the eye can take in hundreds of thousands of different shades and colors and the brain can process them, noting even small differences in shades, the way language is used to describe color ...

This article was published in Scientific American’s former blog network and reflects the views of the author, not necessarily those of Scientific American Devi Stuart-Fox is an evolutionary biologist ...

The exterior appearance of warehouses might not matter to some distributors, but it did to a publisher of high-end printed products that recently moved its distribution center to Suffolk. Lisa Milbank ...

Another entry for the ever-expanding category of "the brain is a very strange place" posts. A paper in PNAS suggests that what we call a color may influence how we perceive it. The image below shows a ...

Color should be rewarding both visually and emotionally. The right shades can make rooms appear larger or smaller and even subtle tones can add warmth or create a soothing feel. Instead of worrying ...